You will need to set up at least one list inside your corespondent. While you can choose any name for your list, it should be sms database something that is related to the niche for that list. You will be setting up additional lists in the future so you do not want the name of the list to be too general but you do not want the sms database name to be so narrow that you are limited as to what you can promote. For example, using 'Internet Marketing' for the name of your list is not a good choice as it covers too broad of a niche. Instead, name your list something narrower and sms database more targeted to exactly what you will be promoting. For example, if your niche is list building, the name could be something such as 'List Building' or 'List Building Methods'. If you want to sms database also promote products about SO, then name and build a different list that contains the name and email addresses of those people interested in SO. Yes, while some of the people on your SO list may also be interested in list building, the majority will sms database not be. You can always send a link to your list building sms database squeeze page to your SO list for anyone interested in that niche and vice versa. The idea is that EACH list should only contain the names and email addresses that are targeted towards a very specific niche. Since you sms database will choose a specific list in order to create your opt-in form, you will need an easy to identify name, especially once you have multiple lists. Since your new subscribers will see the name of the list when confirming that they want to receive sms database information from you, include the subject of your niche in the list name. ALWAYS choose a professional sounding name for your list as this name is one of the sms database first contacts you will have with your new subscriber.